Denver Basic Income Project
My Role:
Brand Identity Development
Denver Basic Income Project provides cash assistance to people experiencing homelessness. The team wanted a brand that would communicate how uplifting basic income is for our unhoused neighbors.
Logo System
The logo was inspired by the way that Denver Basic Income Project helps uplift people. The star symbolizes their “north star” of establishing a basic income for those who need it most.
The logo was designed to feel modern, clean and hopeful.
